Mission, vision and values

American Public Media puts audiences first.

American Public Media’s mission, vision and values express a commitment to serving the 18 million listeners and more than 100,000 contributing members who are better informed, enriched and inspired by the content we provide.


Our Mission is to enrich the mind and nourish the spirit, thereby assisting our audiences to enhance their lives, expand perspectives and strengthen their communities.


We will be an indispensable resource for our audience and an essential public service for our communities.

Our strategy

We will create indispensable content that engages with diverse audiences to connect people with each other, their communities, their country and the world.