Underwriting

Leverage our reputation. Magnify your reach.

Put nearly 19 million* first-class listeners within your reach with American Public Media, the premier producer of award-winning programs about world events, business, food, money, books, classical music, lifestyle stories and more. APM delivers an engaged audience interested in far more than just news headlines.

On-air

American Public Media’s national programs run on 987 radio stations and are proven to attract listeners in all of the top markets. As the largest owner and operator of public radio stations and a top producer and distributor of public radio programming in the nation, American Public Media makes connecting to dedicated listeners simple.

By partnering with American Public Media, advertisers can target their focused messages in clean 10- or 15-second spots to attractive audiences with strong loyalty to nationally recognized programs such as Marketplace®, the BBC World Service, A Prairie Home Companion®, Performance Today® and The Splendid Table®.

Contact us to see how you can maximize your company’s exposure nationwide. »

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Download on-air underwriting opportunities brochure (.pdf)

Online

American Public Media web pages are viewed over four million1 times every month. In addition to display advertising on program websites, the digital portfolio also includes audio on-demand, e-newsletter, and mobile sponsorship opportunities.

Over 40%* of our site traffic comes from mobile devices and our responsive web design ensures we are creating great user experiences regardless of how consumers access our content: desktop, Smartphone or tablet.

And, for the first time, all of our national classical music programming can be found under one site designed to provide countless hours of listening both to existing classical music lovers and to new audiences who have yet to discover the joys of classical music. YourClassical.org brings exciting new listening opportunities to our digital audiences. YourClassical.org listeners can also listen to the live programming of our Classical 24 service and lifestyle-focused curated streams of music.

  • AUDIO ON-DEMAND : The strength of our digital portfolio lies in our ability to deliver audio on-demand across multiple platforms. Podcast usage is growing and it is a powerful medium for advertisers to deliver brand messaging. The APM portfolio delivers over 12 million2 downloads every month and sponsorships are available that include pre-roll and mid-roll opportunities.
  • NEWSLETTER SPONSORSHIP : APM offers a variety of newsletters: from Marketplace Midday and Weekend Updates, to The Splendid Table’s Weeknight Kitchen, to The Writer’s Almanac. All newsletters are opt-in, meaning recipients have specifically requested to receive these daily, weekly, or monthly emails.
  • DISPLAY ADVERTISING: Advertising on APM’s program websites offers the opportunity to connect directly to the public radio audience. Ad placements are limited on each site to make sure marketing messages stand out in an uncluttered environment.

Contact us to see how you can maximize your company’s exposure nationwide. »

Learn more about our online features »

Sponsorship Policy:
American Public Media and its local operating companies accept sponsorship at their sole discretion, and reserve the right to refuse underwriting from any company for any reason. American Public Media accepts sponsorship as an endorsement of the value of public radio and the special value of American Public Media programming. Any implied endorsement flows from the underwriter to American Public Media, not American Public Media to the underwriter.

* Source: Nielson Audio, Fall 14
** Source Webtrends, April 2015
*** Source: Streamguys, April 2015