Underwriting

Leverage our reputation. Magnify your reach.

Put nearly 18 million* first-class listeners within your reach with American Public Media, the premier producer of award-winning programs about world events, business, food, money, books, classical music, lifestyle stories and more. APM delivers an engaged audience interested in far more than just news headlines.

On-air

American Public Media’s national programs run on 952 radio stations and are proven to attract listeners in all of the top markets. As the largest owner and operator of public radio stations and a top producer and distributor of public radio programming in the nation, American Public Media makes connecting to dedicated listeners simple.

By partnering with American Public Media, advertisers can target their focused messages in clean 10- or 15-second spots to attractive audiences with strong loyalty to nationally recognized programs such as Marketplace®, the BBC World Service, A Prairie Home Companion®, Performance Today® and The Splendid Table®.

Contact us today for customized information on how to maximize your company’s message nationwide »

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Download on-air underwriting opportunities brochure (.pdf)

Online

Deliver your message online to more than 1.5 million unique visitors per month.

Complementing American Public Media’s more than 20 nationally distributed programs is an array of web sites, e-mail newsletters, and on-demand audio product that allow the digital audience to stay connected and deepen their relationship with American Public Media’s award-winning programming.

Visitors request American Public Media’s online content millions of times every week, reaching a savvy, sophisticated, thoughtful online audience. What’s more, online sponsorships are interactive, trackable and can be targeted to reach your particular demographic.

  • Program Websites. Connect directly to a large and growing audience with a display ad on program sites. American Public Media’s Web pages are viewed more than 4 million times every month**.
  • E-mail newsletters. Deliver your message by sponsoring an American Public Media email newsletter. All American Public Media e-mail newsletters are opt-in, meaning recipients have specifically requested to receive these daily, weekly or monthly e-mail updates on their favorite programs.
  • On-Demand Audio. Devoted public radio listeners can download and listen to programming on demand. It’s a powerful medium for advertisers to deliver brand messaging***. The APM portfolio delivers over 13 million downloads per month*.
  • Mobile. American Public Media’s ever-evolving portfolio of mobile products gives sponsors an opportunity to reach mobile users regardless of how those users choose to access APM content.

Contact us today for customized information on how to maximize your company’s message nationwide »

Learn more about our online features »

Sponsorship Policy:
American Public Media and its local operating companies accept sponsorship at their sole discretion, and reserve the right to refuse underwriting from any company for any reason. American Public Media accepts sponsorship as an endorsement of the value of public radio and the special value of American Public Media programming. Any implied endorsement flows from the underwriter to American Public Media, not American Public Media to the underwriter.

* Source: Nielson Audio, Spring 14
** Source Webtrends, October 2014, 3 month average
*** Source: Streamguys, October 2014, 3 month average