Mission, vision and values

American Public Media puts audiences first.

American Public Media’s mission, vision and values express a commitment to serving the 20 million listeners and more than 130,000 contributing members who are better informed, enriched and inspired by the content we provide.


Our Mission is to enrich the mind and nourish the spirit, thereby assisting our audiences to enhance their lives, expand perspectives and strengthen their communities.


We will be the leader in creating trusted and meaningful listening experiences with and for curious people.

Our strategy

We will create indispensable content that engages with diverse audiences to connect people with each other, their communities, their country and the world.