American Public Media Group announced record listenership during Fall 2016, based on data from Nielsen Audio. This was the second consecutive record-breaking survey period for weekly audience.
American Public Media’s national programs reached a new record-high 20.6 million weekly listeners, a 10 percent increase over the previous year. Coverage of the 2016 election drove much of the increase, as news programs, such as the Marketplace portfolio, which saw an eight percent increase in weekly listeners up to more than 14 million over the previous survey period. BBC World Service also saw increases in weekly listenership, up to 7.8 million during Fall 2016.
“This is a clear demonstration that people are hungry for fact-based, independent journalism,” said Dave Kansas, executive vice president and chief operating officer. “These results also underscore the importance of public media, which continues to deliver quality news and cultural programming to audiences across the country – in communities large and small.
“We’re incredibly pleased with these results, and at the same time, more motivated than ever to double down on the type of programs we know our audiences want and need,” Kansas said.
Programs produced by Minnesota Public Radio’s national programming division, American Public Media®, reach more than 20 million listeners via 1,000 radio stations nationwide each week. APM is one of the largest producers and distributors of public radio programming in the world, with a portfolio that includes A Prairie Home Companion®, BBC World Service, Marketplace®, and the leading classical music programming in the nation. APM also offers a diverse array of podcasts featuring the best in food, culture, entertainment, business and investigative journalism. YourClassical, APM’s lifestyle classical music stream, packages classical music in an unconventional and innovative way with streams suited for life’s biggest moments and everyday situations. For more information on American Public Media Group, visit americanpublicmediagroup.org.
Source: Data are copyright Nielsen Audio. Data are estimates only.