American Public Media Responds to Audience Needs by Offering More National Programs as Podcasts

Contact: Brad Robideau
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brobideau@americanpublicmedia.org
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American Public Media Responds to Audience Needs by Offering More National Programs as Podcasts

Podcasting Brings American Public Media Programs to Where Audiences Are

(St. Paul, Minn.) October 18, 2006—American Public Media,™ the nation’s second largest producer and distributor of public radio programs, announced today it is offering more of its programs as podcasts effective October 17. American Public Media’s latest investment in podcasting is part of an ongoing commitment to answer audience calls for on-demand access to its programming.

Currently, American Public Media makes the following full programs available as podcasts: The Writer’s Almanac,® Speaking of Faith,® Marketplace Morning Report,® Weekend America,® Future Tense,® The Story (co-produced with North Carolina Public Radio-WUNC) and Sound Opinions SM (co-produced with Chicago Public Radio®). Other podcasts that excerpt from or highlight certain features of American Public Media programs include: Marketplace Robert Reich Commentaries, Marketplace Takeout, and Weekend America Music Picks.

Beginning October 17, American Public Media made the following full programs available as podcasts: Marketplace,® Marketplace Money,® Word for Word® and American RadioWorks® documentaries. The Splendid Table® will be offered as a podcast in November. Listeners can subscribe to American Public Media podcasts at http://www.americanpublicmedia.org/podcasts/ or visit the American Public Media page in iTunes.

"We know that podcasting is a popular way audiences are extending their listening experience," said Sarah Lutman, American Public Media’s senior vice president of content and media. "American Public Media is pleased to offer these additional podcasts as a public service. Podcasting allows listeners to enjoy our programs when and where they choose. They no longer need to plan their listening around a broadcast schedule or sit at a computer with an Internet connection."