American Public Media’s Marketplace Kicks-Off 2006 Election Coverage with "The Real Agenda"

Contact: Brad Robideau
American Public Media

American Public Media’s Marketplace Kicks-Off 2006 Election Coverage with "The Real Agenda"

Marketplace Invites Listeners to Help Cover Issues of Concern

(St. Paul, Minn.) September 13, 2006—Marketplace,® American Public Media’s award-winning daily business and economics news program, today announced its 2006 midterm election coverage "The Real Agenda." The Real Agenda will cover issues the public should be hearing about, but which few candidates are discussing.

Marketplace host Kai Ryssdal launches ìThe Real Agendaî with a lively debate between two Marketplace commentators, liberal Robert Reich and conservative David Frum, on September 15, 2006, at the Public Radio Program Directors annual conference in Philadelphia. Reich is a prolific author who was Secretary of Labor under President Clinton and is a professor at the University of California at Berkeley. Frum is a former speechwriter for President George W. Bush and a resident fellow at the American Enterprise Institute.

"With the midterm campaign season heating up around the country, we’re hearing plenty from candidates campaigning for Congress or their state legislature, especially in close races," said Ryssdal. "However, often what candidates want to talk about is not necessarily what they should talk about. ‘The Real Agenda’ gives Marketplace the opportunity to explore the most important issues facing the country in 2006."

Marketplace producers have shaped the programsí ìReal Agendaî coverage from a variety of sources, including public opinion polls, general research, on-air call-outs to listeners, and its Public Insight Network.® Marketplace and other American Public Media shows practice Public Insight Journalism, a model created by American Public Media, which maintains relationships with more than 20,000 "public sources" who share their expertise and experience to help American Public Media programs shape their coverage.

Those interested in participating can go to

In its 18th year, Los Angeles-based Marketplace is produced and distributed by American Public Media.

Marketplace is a portfolio of business programs that also include Marketplace Morning Report and Marketplace Money that cover money and business, people, local economies and the world with signature sound and wit. The only national business news programs that originate from the West Coast, the trio of programs is heard by more than eight million listeners each week, more than any other business program on radio or TV. Marketplace maintains bureaus throughout the United States and the world. The program has won numerous awards, including an Alfred I. duPont-Columbia award and a George Foster Peabody award.

The Marketplace team includes host Kai Ryssdal, executive producer J.J. Yore, and senior producer Celeste Wesson. Additional information can be found at