AMERICAN PUBLIC MEDIA’S MARKETPLACE LAUNCHES MARKETPLACE INDEX

Contact: Tara Schlosser
American Public Media
651 999-1436
Tschlosser@americanpublicmedia.org

AMERICAN PUBLIC MEDIA’S MARKETPLACE LAUNCHES MARKETPLACE INDEX

Economic coverage is expanded with new weekday after-the-bell program

(ST. PAUL, Minn.) August 29, 2011 – Today, American Public Media’s (APM) Marketplace launches Marketplace Index, a weekday report hosted by David Brancaccio that will “psychoanalyze” the economy each day as reflected in the markets. Marketplace Index is the latest example of Marketplace’s commitment to providing timely economic news in an approachable way, so Americans and their families know how daily business developments impact them.

“No one is in a better position than Marketplace to address rising anxiety about the economy”, said JJ Yore, Marketplace’s VP and general manager. “Timely economic news during these turbulent times is essential. Marketplace Index is another way we are delivering what people want – news that explains what’s happening on Wall Street in ways that Americans on Main Street can understand.”

Available moments after the markets close, Marketplace Index will recap the day’s closing numbers, and then go deeper by using storytelling and critical analysis to explore the dominant themes guiding the market. Brancaccio also will discuss with industry experts how the markets affected their own actions throughout the day.

“Getting into the heads of the people making wide-ranging decisions that affect our wealth and well-being will be a fascinating journey,” said Brancaccio. “A bit of ‘psychoanalysis’ of market psychology can go a long way toward explaining the direction of the economy.”

In addition to launching Marketplace Index and producing special coverage such as last week’s The Breakdown, Marketplace is expanding its online content. Senior editor Paddy Hirsch is producing, “our index.” This interactive, graphic representation of daily alternative indicators provides counterintuitive, tongue-in-cheek view of the state of the US economy. Brancaccio will profile “our index” at the close of each day’s Marketplace Index broadcast.

Beginning today, Marketplace Index can be heard on the Minnesota Public Radio network and on 89.3 KPCC-FM, Los Angeles. Additional public radio stations will be adding the program to their own lineups over the next few weeks.

The website, marketplaceindex.org will be live at 4:30 p.m. Eastern today. Check back daily to download the latest episode which will be available weekdays at 4:45 p.m. Eastern.

To find where you can tune-in Marketplace in your area, visit Marketplace.org and click on “Local Air Times.”

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About David Brancaccio

Brancaccio’s accessible yet authoritative approach to investigative reporting and in-depth interviewing has earned his work the highest honors in broadcast journalism, including the Peabody, the Columbia-duPont, the Emmy, and the Walter Cronkite awards. David hosted Marketplace from 1993 to 2003, after serving in London as the program’s European editor. He later co-anchored the PBS television program NOW with Bill Moyers, before becoming solo host of NOW in 2005. He was the first host of public television’s California Connected and has been a frequent guest on CNN, CNBC, and MSNBC and reported economic stories for BBC World News America. Brancaccio is a former host of American Public Media’s Marketplace and currently contributes to the Economy 4.0 feature for Marketplace.

About Marketplace
Marketplace reports on business, the economy and money as they affect people every day. The portfolio reaches 9.3 million listeners each week on more than 500 public radio stations through its award-winning news shows: Marketplace Morning Report; Marketplace; Marketplace Money; and Marketplace Tech Report. For more information on Marketplace, please visit marketplace.publicradio.org.

About American Public Media
American Public Media is one of the largest producers of public radio programming in the world, with a portfolio reaching 16 million listeners via nearly 800 radio stations nationwide each week. Programs include A Prairie Home Companion, Marketplace, Performance Today, The Splendid Table, On Being, American RadioWorks, The Story and many others. American Public Media’s nearly 100,000 member-strong Public Insight Network promotes deep connections between journalists across the country and the communities they serve. American Public Media is the parent organization for Minnesota Public Radio, Southern California Public Radio and Classical South Florida. A complete list of stations, programs and additional services can be found at www.americanpublicmedia.org.

Source: Data are copyright Arbitron, Inc. Arbitron data are estimates only. Spring 2010/Fall 2010 average.