Podcast offers options to unlock a code to immediately listen to the next episode
(November 11, 2015)—New York — Marketplace, in partnership with Tech Insider, is launching its new podcast called Codebreaker, exploring themes at the intersection of technology, the Internet and culture. Unlike other podcasts, Codebreaker will be available for binge listening if listeners can unlock a code. Otherwise, it will come out weekly on Wednesdays.
Hosted by Ben Brock Johnson of American Public Media’s Marketplace Tech, Codebreaker will explore the question of, “Is it evil?” in this premiere season. This question will be asked about a piece of technology or a facet of the internet in each episode. Through original reporting, interviews, stories and discussions with other tech enthusiasts, this sound-rich and tightly produced show will engage listeners to tune into the technology in their lives and examine how it relates to them for good or evil or maybe both.
“I’m excited to bring something new and different to the tech podcasting space. There are great options out there for those who want news or gadget reviews–including our daily show Marketplace Tech,” say Johnson. “Codebreaker is more focused on asking deeper questions about technology and doing longer reporting on how it’s affecting us. We try to do that with a sense of awe, a sense of humor, and sometimes, yes, a sense of dread.”
Just as people binge-watch television, starting today, on November 11th, listeners will get to binge-listen to Codebreaker by becoming decoders themselves. Using clues provided throughout the episode, they can go to http://www.codebreaker.codes/ and unlock the code to start listening to the next episode. However, each new episode will still be available for download every Wednesday if listeners do not partake in codebreaking.
“If we can binge-watch television while it is in its golden age, then why not binge-listen to podcasts?” adds Johnson. “The codebreaking or puzzle-solving aspect lets us connect with listeners in a fun way that we think is unique. We think anybody who loves doing the crossword, sudoku, or challenging their brain a little bit to get a prize will enjoy cracking the codes with us. If you get to the end, you just might find out what we’ve got in store for season two!”
Codebreaker also draws on reporting from the newsroom at Tech Insider, a new site from Business Insider focusing on technology, science, culture and innovation.
“We’re thrilled to work with the team at Marketplace and to try our hand at podcasts. Codebreaker will definitely change how a lot of people look at tech,” said Gus Lubin, Editor-in-chief of Tech Insider.
Tech Insider will complement each episode through multimedia stories, videos or features, in addition to editorial contributions to many episodes.
Marketplace® is produced and distributed by American Public Media™ (APM), one of the largest producers and distributors of public radio programming in the world with a portfolio reaching 19 million listeners via nearly 1,000 radio stations nationwide each week. Produced in association with the University of Southern California, Marketplace® programs (Marketplace, Marketplace Weekend, Marketplace Morning Report and Marketplace Tech) are currently broadcast by nearly 800 public radio stations nationwide and heard by more than 12 million weekly listeners and Marketplace, the weekday evening program, is the largest business news program, on radio or TV, in the country. Marketplace’s digital audience is also robust, with more than 5 million podcast downloads and stream requests every month, on apps like iTunes, Slacker and TuneIn. Marketplace programs are noted for their timely, relevant and accessible coverage of business, economic and personal finance focusing on the latest business news both nationally and internationally, the global economy and wider events linked to the financial markets. For more information on Marketplace visit marketplace.org. Source: Data are copyright Nielsen Audio and StreamGuys. Data are estimates only.
About Tech Insider
Tech Insider is a cutting-edge digital property covering technology, science, culture, and innovation. Its mission is to capture how tech is changing the world we live in, with original reporting and perspective, photography, video, and podcasts. Tech Insider launched in August with a newsroom of nearly 40 journalists. Its audience has quickly grown to 11 million monthly uniques, nearly 200 million monthly video views, and nearly a million Facebook followers.