KQED Joins American Public Media’s Public Insight Network

Contact: Jacqueline Cartier
(651) 290-1113

KQED Joins American Public Media’s Public Insight Network

Initiative Facilitates Expanded News Coverage through Active Audience Engagement

(San Francisco, CA & St. Paul, Minn.) – December 21, 2010 – American Public Media’s (APM) Public Insight Network (PIN) is pleased to welcome San Francisco’s KQED News. The combination of KQED’s strong journalism reputation and the country’s most powerful platform for journalistic audience engagement will yield significant dividends for both parties.

“KQED’s journalistic excellence embodies the promise of the Public Insight Network,” says Joaquin Alvarado, APM’s Digital Innovation SVP. “We’re thrilled to welcome them to the network and look forward to helping them reach new levels of audience engagement.”

“Offering KQED News listeners the opportunity to easily contribute their individual expertise to our news reporting efforts is a win-win situation,” said Jo Anne Wallace, vice-president and general manager of KQED Public Radio.

Alvarado and Amanda Stupi, KQED’s News Public Insight Network Editor will be discussing the partnership on KQED Public Radio’s Forum this morning at 10am PT. Audio of the program can be heard streaming at KQEDnews.org. In San Francisco, Forum can be heard on KQED 88.5FM. In Sacramento, it will air on KQEI 89.3FM.

KQED News is the latest in a growing number of leading news organizations that are building and engaging the Public Insight Network to improve the depth and breadth of news coverage – from ProPublica, the Center for Investigative Reporting and The Miami Herald to Oregon Public Broadcasting and the St. Louis Beacon.

Founded in 2003, American Public Media’s Public Insight Network has nearly 100,000 sources around the country who have signed up through websites, social networking, blogs, surveys, virtual and in-person forums, serious games and face-to-face interactions. Demographic information and insights are stored in a secure, searchable database. Participating journalists search the database for knowledgeable sources, or query the sources in the Network to test hunches, identify trends and support production of major projects. In the last year alone, Public Insight Network sources informed or unearthed more than 700 stories for Minnesota Public Radio News and American Public Media programs such as Marketplace.

KQED Public Media (kqed.org) has served Northern California for more than 50 years. KQED owns and operates public television stations KQED 9 (San Francisco/Bay Area), KTEH 54 (San Jose/Bay Area), and KQET 25 (Watsonville/Monterey); KQED Public Radio (88.5FM San Francisco and 89.3FM Sacramento); the interactive platforms kqed.org, kteh.org, and KQEDnews.org; and Education Network. KQED Public Television, one of the nation’s most-watched public television stations, is the producer of local and national series such as QUEST; Check, Please! Bay Area; This Week in Northern California; Truly CA; and Essential Pepin. KQED’s digital television channels include 9HD, Life, World, Kids, and V-me, and are available 24/7 on Comcast. KQED Public Radio, home of Forum with Michael Krasny and The California Report, is one of the most-listened-to public radio stations in the nation with an award-winning news and public affairs program service delivering more than eighteen local newscasts daily. KQED Interactive hosts KQED’s cross-platform news service, KQED News, as well as offers video and audio podcasts and a live radio stream at kqed.org. The Education Network brings the impact of KQED to thousands of teachers, students, parents, and the general public through workshops, community screenings, and multimedia resources.