Public Insight Network®
The Public Insight Network® at American Public Media was created in 2003 to bring more voices to media and, in doing so, to make journalism more inclusive, relevant, transparent and trustworthy. Today, more than 220,000 individuals participate in PIN®, sharing their knowledge, experiences and insights with newsrooms around the country that are seeking to connect more closely with the communities they serve.
Winner of several innovation awards, PIN® provides journalists with the tools and techniques to cover the news in greater depth and uncover stories they might not otherwise find, while giving individuals a meaningful way to learn about and participate in news-gathering, thereby strengthening the capacity of both to affect change in their communities.
In September 2014, APM and Arizona State University’s Walter Cronkite School of Journalism and Mass Communication launched the first-ever PIN® Bureau and education hub, making PIN® more accessible and affordable. The student-staffed bureau provides on-demand engagement and crowd-sourcing services while teaching student journalists how to make listening to and meeting the needs of diverse audiences a core component of reporting. In April 2015, the PIN® Bureau received the ASU President’s Award for Innovation.