Public Radio’s Popular Marketplace Program to Add Personal Finance Show July 1

Contact: Connie Molby
(651) 646-8791
cmolby@americanpublicmedia.org
www.americanpublicmedia.org

Public Radio’s Popular Marketplace Program to Add Personal Finance Show July 1

From wallet to Wall Street, Marketplace Money offers hot tips, simple tools and savvy investment advice in the signature Marketplace style and wit

(Los Angeles) — May 5, 2005 — American Public Media announced today it is adding the personal finance program Marketplace Money to its group of Marketplace offerings beginning July 1, 2005. Marketplace Money (formerly Sound Money) will complement the highly esteemed business programs, Marketplace and Marketplace Morning Report, extending the popular business program to the weekend and to personal finance.

"Marketplace Money has been more than a year in the making," said executive producer and programming vice president J.J. Yore. "And with a new host, a new staff, a new sound and now a new name that reflects our relationship with Marketplace, we hope that Marketplace Money will help listeners take charge of their financial lives — and have fun learning how to do it."

Marketplace Money will be hosted by Kai Ryssdal. Among the program’s new and revamped features:

  • "The Mailbag": In a series of revealing, intimate, and often fun conversations, Ryssdal and Economics Editor Chris Farrell talk with listeners about money. The topics range broadly from how to react when you discover that your fiancé "forgot" to tell you about the huge debt he owes to how to get your kids to manage their money.

  • "The Straight Story with Chris Farrell": Economics Editor Farrell cuts through the media hype and sets the record straight on that week’s financial news.

  • "Money Matters": A weekly look at major topics affecting our wallets: investing, saving, consumer choices and careers. The segment ends with practical action steps.

  • "Educating Rico": A fun, first person look at basic financial issues that everyone needs to understand.

  • "A Day in the Work Life": A profile of the myriad of ways individuals trade their time for money. Offers insight into the working lives of different professions.

Marketplace and Marketplace Morning Report broadcast weekdays on more than 325 public radio stations nationwide to more than 8.1 million listeners. Over the past year while changes in style, tone and form have been made to Sound Money to prepare for the launch of the Marketplace Money name, the program’s audience grew by 30 percent, according to Arbitron fall 2004 data.

"Marketplace Money is a great new addition to public radio," said Yore. "With the staff of Marketplace behind us, we have incredible expertise. We provide listeners practical information, but do it in a fun and engaging way. And we understand that public radio listeners see money not as an end in itself, but a way to have a better, more fulfilling life. Marketplace Money helps them do that and have fun at the same time."

American Public Media(tm) is the nation’s second-biggest producer of public radio programs, reaching 14.5 million listeners nationwide each week. National programs include A Prairie Home Companion®, Saint Paul Sunday®, Marketplace®, Sound Money®, The Splendid Table®, Being™ and special reports produced by its national documentary unit, American RadioWorks®. American Public Media is the national production and distribution division of Minnesota Public Radio®. Minnesota Public Radio, along with its sister company Southern California Public Radio, belongs to a larger family of companies within American Public Media Group, a national nonprofit organization whose purpose is to develop resources, services and systems to support public media for public service. A complete list of stations, programs and additional services can be obtained at www.americanpublicmedia.us.