Inform Media Network
A unified digital audio network built on the trust of public media – connecting advertisers with premium livestream and podcast audiences coast to coast.
What is Inform Media Network?
Advanced attribution and reporting | Dayparting | Behavioral targeting | In-flight optimization capabilities
Inform Media Network is a centralized place to buy digital audio advertising that connects with a uniquely educated, affluent, and engaged cohort: Public media and prestige audio listeners.
Our platform provides all the capabilities and insights you expect in your digital marketing investment—but with premium audiences who extend their trust and loyalty to your brand.
Inform Media Network: Safety. Scale. Attribution.
Brand Safety
Your ads are adjacent to premium content—the highest quality educational and cultural programming that makes our audiences ardent loyalists.
Inform Media Network brings together dozens of audio publishers, representing more than 6 million unique listeners per month—all in one buy.
Quality Audience at Scale
Leverage data from Magellan.AI to visualize how the public media audience engages with sponsor messaging and optimize midflight.
Advanced Attribution
Solving for fragmentation
Public radio stations and prestige audio publishers operate independently. Great, right? Except that in the past, the buying process—even for digital audio inventory—has been fragmented.
Inform Media Network changes that by combining livestream and podcast inventory from leading public media services and prestige audio publishers across the country into a single, brand safe, measurable digital sponsorship opportunity.
Public media audiences are decision-makers, professionals, and culture shapers—and how brands reach that consumer matters.
What’s unique about Inform Media Network?
No other network offers a centralized platform to place messaging in public media livestreams from stations across the country.
Here’s what’s special about public media livestreams:
Unique audience loyalty. Regardless of platform or geography, listeners actively seek out their favorite content.
No skipping. These listeners are getting real-time broadcasts, so they can't skip past your message.
Low competition, no clutter. Public radio livestream audiences are highly engaged, and because the content is noncommercial you don’t have to compete with ad clutter.
Efficiency + credibility. Our buyer-ready network combines the credibility of direct publisher relationships with the efficiency and reach of a modern ad platform.
The results? Better recall, improved trust, high engagement.
Get Started with Inform Media Network
Connect with us to learn more about how Inform Media Network can help you reach your advertising goals.
Frequently Asked Questions
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Public media consumers are among the most educated, affluent, loyal and engaged audiences available to advertisers.
And—public media consumers don’t think of sponsor messages as irritations or interruptions when they’re formatted to match their expectations.
They see sponsors of the programming they love as someone who shares their values.
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Public media is system of free, independent, nonprofit broadcasters of news and culture content. They prioritize education, news and public service.
Public media is mostly funded by people who make individual donations, but some funding also comes from state or local governments, foundations, or corporate sponsors.
Local public media outlets generally produce their own content and pay fees to broadcast national or international content produced by independent distributors. Think well-known programs like This Old House Radio Hour, Marketplace, Fresh Air, or All Things Considered.