Inform Media Network
Maximize the value of digital inventory while maintaining station mission and values.
AS SEEN INLOGO
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We know public media (because we are public media).
As the largest station-based public radio organization in the country, American Public Media knows local media broadcasters face unique challenges. The pressure to maximize value from digital assets like podcasts and livestream broadcasts doesn’t always align with our desire to preserve the listening experience that makes public media special.
Inform Media Network offers a streamlined solution to help local media organizations find new revenue by bringing mission-driven digital audio creators together into one network.
The Benefits
These benefits come at no cost to you. It’s a simple revenue share—because we truly do want to lift all boats.
FCC compliant audio ads for your unsold digital inventory—the creative will sound like it belongs on public media and be from sponsors that meet its standards.
Brand Safety
Getting started is simple: We’ll get you set up with dashboard access and StreamGuys will provide monthly reporting. There’s no cost to you, and the revenue share is straightforward.
Turnkey Solution
Leverage data from Magellan.AI to visualize the public media audience and how it engages with sponsor messaging—improve your underwriting team’s results.
Advanced Attribution
Network members can sell local spots for APM’s national podcasts—including Marketplace—geotargeted to their DMAs.
Sell local ads in national APM podcasts
How does it work for radio stations and content producers?
We connect advertisers and media organizations to enable smart digital advertising where it will reach public media’s uniquely engaged, educated and loyal audiences.
StreamGuys handles the technical infrastructure.
APM uses its national reach to help monetize ads you approve on your unsold livestream and podcast inventory.
You get the audience data and reporting that will help your local sales teams close deals.
National sponsorship for your local content
APM’s national sales team works with advertisers to create public media-quality, fully compliant ad creative, which runs on your unsold livestream and podcast inventory.
That’s it. Low-lift revenue on content you’re already producing.
Local sponsorship on our national content
As a member of Inform Media Network, you have the ability to sell geotargeted local placements to APM’s national podcasts, heard in your DMAs. (Your local underwriters will love hearing their underwriting messages on Marketplace—and you’ll see the numbers.)
Bottom line: Media organizations get new revenue sources on existing content without sacrificing standards.
“We're making it easier for stations to extend the value of the work they're already doing—without adding complexity or compromising standards.”
Get Started with Inform Media Network
Connect with American Public Media to join the growing ranks of media organizations choosing Inform Media Network to maximize their digital audio sponsorship reach.