Premium audiences for advertisers | Revenue for public media  

SMARTCPM Network

By American Public Media  

Public radio audiences are among the most educated, affluent and loyal targets available to advertisers. But until now, the audience has been fragmented and hard to reach in national buys. The SmartCPM Network changes that with verified attribution and premium placements. All while providing a provides a turnkey sponsorship opportunity - designed specifically for public media - that helps maximize the value of digital inventory while maintaining your mission and values. 

Contact Us

BENEFITS OF SMARTCPM

BUILT AND TESTED LOCALLY

The SmartCPM Network was born out of a recognition by APM, its own local public media organizations, and StreamGuys that the challenges faced by local publishers are unique. Pressure to maximize value from their largest digital assets collides with the desire to preserve the user experience that makes public media special. How does SmartCPM achieve this?

TURNKEY EXECUTION

Little to no station resources needed from partners who already work with StreamGuys to start.

BRAND SAFETY

Creative that sounds like it belongs on public media from sponsors that meet standards

ADVANCED ATTRIBUTION

Data from Magellan.AI that paints a picture of the public media audience and its engagement with sponsor messaging

WAYS TO PARTICIPATE

REVENUE AND PARTNERSHIP MADE EASY

By tapping into the technical expertise of StreamGuys, the sales channels of APM and the consideration that both give to the needs of public media, publishers can quickly and easily enjoy the benefits of the SmartCPM Network.

CONTRIBUTE INVENTORY ON YOUR TERMS

  • Livestream, podcasts, in-market, out-market. Any chosen channels that have unsold impressions can earn local publishers 50% of net revenue

  • APM will facilitate sales and collections while StreamGuys will generate monthly reports and payments to publishers

LOCALIZED IMPRESSIONS FOR YOUR TEAMS

  • Get access to APM podcasts – including the Marketplace portfolio – to sell to your local sponsors. Turnkey ad operations and reporting are included in a simple wholesale rate

  • Future access to content from other members of the network for localized sales will provide additional opportunities for your underwriting teams

REACH OUT TO GET STARTED


Connect with your customer service representative at either APM or StreamGuys to learn how your organization can join us in the SmartCPM Network or click the button below for more information.

CONTACT US